St1 - Furniture Design Website
Architected a responsive e-commerce platform for a premium furniture design brand. Designed over 20 optimized screens across desktop and mobile. The interface prioritizes clear product presentation and seamless navigation to drive high-ticket conversions and extend user dwell time.
St1 - Furniture Design Website
Architected a responsive e-commerce platform for a premium furniture design brand. Designed over 20 optimized screens across desktop and mobile. The interface prioritizes clear product presentation and seamless navigation to drive high-ticket conversions and extend user dwell time.
St1 - Furniture Design Website
Architected a responsive e-commerce platform for a premium furniture design brand. Designed over 20 optimized screens across desktop and mobile. The interface prioritizes clear product presentation and seamless navigation to drive high-ticket conversions and extend user dwell time.
Role
Web Designer
Mobile App Design
UI/UX & Responsive Web Design
Role
Web Designer
Mobile App Design
UI/UX & Responsive Web Design
Role
Web Designer
Mobile App Design
UI/UX & Responsive Web Design
Work Background
Work Background
The objective was to translate a premium physical product line into a high-converting digital storefront. The project required a scalable architecture to accommodate an expanding catalog of sustainable furniture and featured artists, demanding a strict, grid-based aesthetic.
The Outcome I
The Outcome I
Engineered Design System
Established a comprehensive, component-based design system. By defining strict typography hierarchies—utilizing Poppins and Neue Haas Grotesk—and precise color variables, I ensured rapid deployment and structural consistency across all responsive breakpoints.
Enabling growth and consistency
The new system reduced design inconsistencies, sped up product releases, and provided a scalable framework to support Horizon’s long-term growth and innovation.
The Outcome I
Engineered Design System
Established a comprehensive, component-based design system. By defining strict typography hierarchies—utilizing Poppins and Neue Haas Grotesk—and precise color variables, I ensured rapid deployment and structural consistency across all responsive breakpoints.
Enabling growth and consistency
The new system reduced design inconsistencies, sped up product releases, and provided a scalable framework to support Horizon’s long-term growth and innovation.
The Outcome II
Optimized Conversion Flow
The finalized interface minimizes cognitive load and reduces friction in the purchase path. Strategic use of negative space and high-contrast visual framing ensures the user's focus remains strictly on the product, accelerating the decision-making process.
The Outcome I
Engineered Design System
Established a comprehensive, component-based design system. By defining strict typography hierarchies—utilizing Poppins and Neue Haas Grotesk—and precise color variables, I ensured rapid deployment and structural consistency across all responsive breakpoints.
Enabling growth and consistency
The new system reduced design inconsistencies, sped up product releases, and provided a scalable framework to support Horizon’s long-term growth and innovation.
The Outcome I
Optimized Conversion Flow
The finalized interface minimizes cognitive load and reduces friction in the purchase path. Strategic use of negative space and high-contrast visual framing ensures the user's focus remains strictly on the product, accelerating the decision-making process.
The Outcome II
The Outcome II
Optimized Conversion Flow
The finalized interface minimizes cognitive load and reduces friction in the purchase path. Strategic use of negative space and high-contrast visual framing ensures the user's focus remains strictly on the product, accelerating the decision-making process.